Facebook
By Emma Barnett
Most people using the social network receive more interactions, such as ‘likes’ or being tagged in photos, than they give out on the site.
By Emma Barnett
Most people using the social network receive more interactions, such as ‘likes’ or being tagged in photos, than they give out on the site.
A new study
entitled: 'Why Most Facebook
Users Get More Than They Give’,
from Pew Internet, an American not-for-profit research firm, found that people ‘liked’ other Facebook
members’ content an average of 14 times, while their own content was on average
'liked' 20 times.
Twelve per cent
of Pew’s study participants, over the course of a month, tagged friends in
photos, but then 35 per cent were themselves tagged in minimum of one photo. On
average they sent nine personal messages and received 12. Forty per cent of them made a
'friend request', while 63 per cent received one in that time.
“First, it turns
out there are segments of
Facebook power users who contribute much more content than the typical user,” explained
Professor Keith Hampton, the lead author of the report.
“Most Facebook
users are moderately active over a one month time period, so highly active
power users skew the average. Second, these power users constitute about 20 per cent to 30 per
cent of Facebook users, but the striking thing is that there are different power users
depending on the activity in question. One group of power users dominates
‘friending’ activity. Another dominates
‘liking’ activity. And
yet another dominates photo tagging.”
http://www.telegraph.co.uk/technology/facebook/9059576/Facebook-dominated-by-power-users.html’
http://www.telegraph.co.uk/technology/facebook/9059576/Facebook-dominated-by-power-users.html’
Coca Cola
By: Bob Zurn
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. How did the Coca-Cola symbol become such an omnipresent image?
Beginning in
1886, Coca-Cola president John Pemberton began traveling the country
introducing pharmacists to the drink. At that time it was considered a
medicinal substance that could relieve headaches and other minor woes. Candler
distributed clocks, calendars and other items laden with the Coca-Cola logo as
he toured the country, spreading the brand and selling his product.
From there
the brand continued to penetrate
further around the world. The bottling rights to Coca-Cola were sold in
1899 and in 1915 the Root family submitted a standard size bottle for
distribution, but it was too fat in the middle. The Coca-Cola Company liked the
bottle so much they thinned it down and has been used ever since and is called
a Hobbleskirt Bottle. By 1920, with new bottlers springing up all the time, the
brand had expanded into Cuba, France, Puerto Rico and other territories. Its world dominance would increase further
with World War II, when Coca-Cola promised that "every man in uniform gets
a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the
company." Suddenly Coca-Cola could be found throughout Europe as American
GIs carried it with them, and by 1960 the number of countries with Coke bottling
plants had doubled.
Today Coke remains a powerful brand with over a
century of history behind it. As a result, items featuring previous
incarnations of the Coke image have become classic pieces of Americana. The
success of the Coca-Cola brand has made it an icon not just in the world of
brand marketing but of American history. It symbolizes the popularity of a soft drink as well as the dominance of
American entrepreneurialism
in the twentieth century and
beyond.
http://www.web-source.net/internet_marketing/22380.html
http://www.web-source.net/internet_marketing/22380.html
Take Two Games
Posted in Facebook
Is the Grand Theft Auto franchise heading to Facebook and other social networks? Probably at some point, along with Take-Two's other high profile franchises, but at this point the company is dipping its toes into the waters. Speaking to IndustryGamers, Take-Two COO Karl Slatoff says that the recent launch of Civilization World on Facebook is the beginning of a larger strategy that will ultimately see social and traditional game spaces converging ever so slightly.
"So to
us it’s about building
bridges - building
bridges to engage and expand our audience base for our existing triple-A franchises,"
Slatoff said. "I think you’re going to see a little bit more out of that
title in terms of converging
the two worlds. I do think as the platforms get more sophisticated,
there will be some convergence, but as of now, our strategy as it relates to
social networks... I’ve said it before and I’ll say it again, we are platform
agnostic and we are focused
on compelling, engaging triple-A experiences. So [we believe in the
experience] where you sort of sit forward and you’re playing for hours and
you’re really engaged in it, and we’re going to develop for every platform -
even if it’s an online platform - that can support that kind of experience. To
date, social networks have not really been able to support that kind of experience. At least we
haven’t seen that kind of iteration."
The publisher
wants to use the social gaming space to open up its IP to a larger audience.
"So for
us, it’s a very
interesting space. It’s an ability for us to build an audience for our franchises potentially,
and if we can push the edge of those platforms, which we’re known to do - I
mean we’re constantly pushing - what can we do on the platform? What more can
the platform do? How can we push it using our intellectual property? You’re
going to see us doing that. And I think with Civilization World...it does take
things to a new level. So to us it’s about building bridges - building bridges
to engage and expand our audience base for our existing triple-A franchises.
And if we can make a few bucks in the meantime, that’s fantastic," he
said.
Mash Up
Facebook, Coca-Cola, Take-Two's get more than they give as they are recognizable throughout the world as model of marketing power contribute much more in building bridges to engage and expand our audience . These are segments of franchises," converging the two worlds receive more interactions and contribute much more content. Their images has transcended national borders and cultural barriers to reach almost everyone on earth, focused on compelling and engaging experiences . This point symbolizes the popularity, as well as the dominance of power users and entrepreneurialism in the twentieth century and beyond.
Facebook, Coca-Cola, Take-Two's get more than they give as they are recognizable throughout the world as model of marketing power contribute much more in building bridges to engage and expand our audience . These are segments of franchises," converging the two worlds receive more interactions and contribute much more content. Their images has transcended national borders and cultural barriers to reach almost everyone on earth, focused on compelling and engaging experiences . This point symbolizes the popularity, as well as the dominance of power users and entrepreneurialism in the twentieth century and beyond.
